I write about the gap between what systems tell you and what's actually happening — and what it takes to close it.
And sometimes about things that matter more than any of it.
Technology only matters in context. I help organisations find that context and make better decisions with data and AI, in production, at scale, and with outcomes the business can measure.
I've spent fifteen years working across retail, pharma, healthcare and finance, with $145M+ in delivered impact. Most recently, I acted as the VP of Data & AI at a consumer identity-data company. I advise Empty Spaces, an agentic AI platform for finance teams, and AMC Health. I'm available for senior leadership roles and fractional advisory engagements.
Outside work, I lead youth clubs, preach at my local church and others, and help wherever else I'm needed.